Diversion: Persuading by diverting attention
away from damning information or an alternative
point of view. The alcohol and tobacco industries
use this technique in all of their advertising.
This ad is using diversion because they are using a hula dancer to distract you from the fact that she is smoking camel cigarettes because hula dancers need to be healthy, and cigarettes can cause a lot of health problems.
Marlboro is using diversion by using a cowboy because cowboys need to be healthy and active to do their job and cigarettes make you unhealthy and sick and not active
Comments (2)
will said
at 10:06 am on Nov 2, 2007
your welcome
matthew said
at 9:50 am on Jan 15, 2008
Good job Will
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