This ad for gap uses humer to intrest you in their product. Notice how the symbol is the only way you know what the ad is for.	This ad uses plain folks to make it  look like regular  people wear GAP clothes and that you should too.
This ad uses beutiful people that supposedly wear their clothes to get you to wear their clothes.

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                                                                                                                                    In this add Gap shows a famous woman wearing their clothing. They are trying                                                         say that by wearing their clothing, you can be like her.    

This ad is trying to tell you that GAP stands out from everything

                                                                                      else because the photo is blurry but the logo is clear.