Figure It Out

1. Providing a definition of media literacy:

       Media lit is about de-coding advertisements in newspapers, magazines and on TV. We learn how to see the message that is trying to be sent through the Ad.

  Media lit. Is an expanded information and communication skill that is responsive to the changing nature of information in our society? It addresses the skills students need to be taught in school, the skills citizens must have as we consume information in our homes and living rooms, and the abilities workers must have as we meet the challenges of a global economy. On this site, we have created lessons to begin the process of teaching and learning Media literacy skills.

          media literacy defintion at...

    http://www.kn.pacbell.com/wired/21stcent/media.html

2. Providing examples of the Persuasive Techniques we're studying:

    In this ad they are using the beautiful people technique to sell Proactiv Solution. The product cleans the skin of acne, Jessica Simpson is perfect because she has clean and clear skin, and that’s what teens want from Proactiv Solution.

 The ad here is the Chanel symbol. The symbol is easy and simple for people to remember and notice                                                 it when they see it. Chanel is a very expensive store where they sell perfume, shoes and clothes.

These ads are using the Testimonial idea of Carrie Underwood, Hayden Penettierre and others in the Got Milk  ad. They're using many recognizable people that you may buy milk if you saw one of your favorite stars in the ad.