Nike!

 

 

 

 

 

 

 

 

In ad # 1, Nike uses *beutiful people because these people are big, strong and make you think you will be strong too. Also in this ad Nike uses *diversion by saying if you use their underarmor then you will be good at fottball when really, football takes skill like all other sports.

 

 

 

 

 In this ad they use *testimonial: Lebron James showing that you can be just like him if you use a Nike ball. Like most Nike ads this ad uses testimonial because Lebron James is famous and their using him advertise Nike.

 

 

 

 

In this ad Nike uses Wayne Rooney as a *symbol of the English flag to show the support of England. This ad also has *humor using a half naked man screaming, to some people this might be funny.

 

 

 

 

 

 

In this ad Nike uses *humor to show that if you use Nike shoes you can defy gravity better than Isaac Newton. This ad also uses *testimonial too because  Michael Jordan is very famous and using him in their ad might make people want to buy it.

 

 

* Sybols is persuiding by giving people a thing they can see, and say oh thats the Nike swoosh. Or wow that is the McDonalds Arcs.

 

* Humor is making someone laugh when they see an ad, and giving them the fake sense that wow this is really ok.

 

* Testimonial is when a company uses a famous person to show of their product, and to make you think you can be just like them if you wear a shoe, or a jersey, or use their collogne.

 

   * Beutiful people is when a company puts out an ad using beutiful people in the ad. This either makes you want to be those beutiful people or attracts you to the product.

 

  * Diversion is  persuading you to buy a company's product by diverting you away from the bad parts about the product and focusing on only the good things about the product.